"A good advertisement is one which sells the product without drawing attention to itself," said David Ogilvy.   So, does it mean you shouldn't use any creativity at all and just say what the product does? Not at all. It means your
Typical day at a popular mall in central Bangalore turned into a pleasant surprise on unsuspecting shoppers when a number of fellow shoppers started dancing to the tune of a popular hit number. Surprised shoppers smiled, nodded and went on their way. Known as flash mob. Group of dancers launch into a dance from among people in the crowd, drawing instant attention. This was part of a promotional campaign by a soon t
As a business owner, you know how important properly marketing your business can be. However, it can be difficult to decide which tactics will get you the results that you are looking for and which tactics are sorely outdated. Doing a quick google search will bring up a seemingly endless amount of hits, and
  There was a time when business owners thought that digital marketing was only for large corporations and multinationals. Not anymore. Nowadays, no matter your business, no matter your budget, you can still start an
  Content marketing is by far the most efficient and economical way to market your brand in our time. Content successfully reaches targeted audiences all the way, instantly communicating value without seemingly expecting anything in return. 
Online advertising opens the door to immense opportunities.  You can guide the customer from the ‘wishlist’ or the ‘shopping cart’ to the ‘checkout lane’. The focal point of the business online — converting an opening cre
What is SEO: SEO Definition SEO helps you navigate the stormy sea that is the Internet market place and find a safe harbour at Google’s privileged docks. Search Engine Optimization or