Skillful Manipulation of Words to Attract Human Readers and Search Engines
Copywriters at Vistas are skilled in writing search engine friendly text that help place a page prominently on the search engine and still maintain engaging and persuasive content.
Our team of copywriter's, are expert SEO analysts as writing search engine friendly content that requires in-depth knowledge on the working of search engines. Subject relevance is of critical importance as search engines compare information found there with other pages to determine relevance.
Vistas employs techniques such as strategic placement of keywords, maintaining correct density of key phrases on a page and relevance to the subject at hand are some of considerations. While the primary purpose of SEO copywriting is to rank high for the targeted keywords the content must also make engaging reading for the visitor. Writing search engine friendly content is a time-consuming process and therefore carries a significant cost.
Life cycle of top rankings
Vistas SEO Guru's say: on the one hand, search engines periodically change algorithms, when search engines change algorithms the rankings also changes position. The position of keywords could improve or move down in prominence. Whether each page goes up or down in the results depends on the changes that have been made to the search engine's algorithm.
On the other hand, top position in search engines last until a competitor decides to optimize a page from his website with the same keywords. If the competitor succeeds then the existing top page slips down to next position. In such a situation the entire SEO process needs a review and redone with fresh content for regaining earlier position.
Copywriting, Coding and Specialist SEO Insights
At Vistas, specialist SEO copywriters work with search engine experts to not only write text but also apply coding techniques to achieve rankings among several other techniques. Search engine technology evolves at a great speed and keeping up requires a great deal of effort, interest and insight in the world of search engine technology.