CONTENT MARKETING SERVICES IN BANGALORE
Content marketing is not selling, it's engaging
audiences and influencing behaviour.
Vistas delivers high quality content creation and marketing services to attract, inform and engage audiences across business
verticals. Professional content marketing reaches audience and gets them to take notice of the brand.
Sustained engagement with the audience is imperative and tapping into the scores of media channels
available today is effortless with professional content marketing services from Vistas.
Massive amount of content is being constantly generated around us and content can be easily lost in all that noise.
However, clearly focused, unique and compelling content stands out and gets consumed.
Great content is the backbone of successful
search engine scoring, attracting links, buzz and
social sharing, SEO and link building strategies.
Our Content Marketing Approach
Create great content, integrate in all communications, build a complex content marketing strategy and present the brand, product or service prominently and interestingly to the consumer is the Vistas approach to content marketing.
Content Marketing Services
We creative content marketing services for almost
any media such as:
- Social Media campaigns
- Script writing
- Video presentations
- Company profile creation
- Emailers
- Infographics
- Websites
- Blog articles
Content Marketing FAQ’s
The future direction of content marketing is crystal clear when viewed from the final month of the decade.
- Content marketing is all important
- Creation of quality content and strategic publication will take centre stage
Seth Godin says content marketing is “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.
- Content is focused on resluts
- Powerful visuals and video gain more importance
- Content will increasingly created around search intent
- Conversational marketing continues to gain prominence
- Content customized to serve voice search and smart devices
- Podcasts are ever popular
- Though leadership content for domain authority
- Competition for snippets will be fierce
- Content will be built around data
Media runs on content. TV, the web, social media and radio consumes content every minute of the day. Creating content to feed this media frenzy to leverage our own objectives is content marketing. Objectives can be brand building or lead generation. Customer engagement or sales or lead nurturing to social advocacy to professional networking.
Enhanced brand’s visibility
When prospects search, quality content appears more prominently than others. Interesting and Informative content marketing efforts reflect positively in the early-stage brand awareness cycle.
Gain the Position of preferred Brand
Intense efforts of publishing good content establishes industry leading position.
Maintain an Ongoing Relationship with the Target Audience
Occupy mind space through continuous engagement. Well scripted, planned content marketing exercises helps brand stay relevant and up-to-date in the minds of the consumer.
Heightened Brand Awareness
Brand name everywhere or in the right places makes one familiar. We tend to reach out to things that are familiar. Well planned content marketing breeds familiarity.
Build Credibility
Provide relevant information when the audience seek it and in every crucial part of the buying journey.
Industry Leading Position
Useful information delivered at the right time together with good quality products and services positions you as the industry leader
Reaching out to consumers and presenting products and services prominently is the way of business today. In fact, not maintaining an online presence is unacceptable in the business world. People search, compare and learn about everything they need and buy and building not just a presence but a prominent and quality presence is mandatory for business.
Content marketing works towards maintaining steady and communication with the target audience, providing up-to-date information, new products, services and latest developments. Content marketing has completely changed the way consumers communicate with businesses.
- Comprehensive product or service information and company profile accessible anywhere, anytime, on-demand for consumers.
- An opportunity to present your best side to any searching, ready to buy customer
- Build a community of followers and admirers who appreciate, recognise and accept the brand and its products and services.
We provide interesting and valuable information and attract audience’s attention. Good value never fails to attract attention. Simply the most effective brand building exercise is effective content marketing to create brand awareness and maintaining an ongoing relationship with the target audience. Good content stands out everywhere including in Google. Search engine’s bring to the fore quality and engaging content and useful, relevant information.
At Vistas, we work to create distinct and customized content around clients’ business model and enhance brand visibility clearly targeting the audience. Story telling is content creation. We tell stories through visuals, text, graphics and video. Capturing the essence of the story and presenting it in crisp, clear and engaging modules is the skill team Vistas has honed to perfection over the years. Planned content marketing strategies increases impression rates in ads, boosts traffic to websites, gains prominence in search engines and more importantly, helps displace competition’s standing in the marketplace.
Vistas has a team of professional writers with excellent communication skills and delivers excellence in its creatives and management in addition to content. Content marketing fees is customized for each client and calculated to offer value to clients at every stage. Each and every project is unique. We customize content marketing programs around client objectives and plan meticulously on achieving them.
Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. As the result of an interaction, participants in return, receive responses in real-time as a personalized information or solution. Exercises such as question & answer steers prospects towards results that address their queries.
Simply follow your target audience. Each platform serves several purposes. A certain demographic may subscribe to newsletters on subjects that interest them spend time on reading, Industry publications, blogs, articles, case studies and white papers.
Content marketing works fabulously for both B2B & B2C audiences. B2C communications centres around promotions and launches. B2B audience look for valuable career or industry related content. However, as a means for connecting business with target audience, content marketing is vital to both.
Resources we deploy for successful
Content Marketing
Content marketing is delivered by a team of specialist copywriters, marketing managers,
graphic designers, savvy social media specialists and search engine whizzes.
Vistas has made it possible for personnel with such diverse skills recognize & appreciate
each other’s specializations and create high quality creative content to build brands
and maintain audiences’ complete attention.
Our primary content marketing practices are:
Content Creation
Vistas creative team work with copywriting, graphics, videos, infographics, interactive content and blog marketing and promotions and produce engaging and informative content for the target audiences consumption.
Publishing Industry News
Publish new developments and industry related news to inform, educate and entertain audiences leading to constant engagement and build credibility as an authority on the subject.
Present Case Studies
Vistas creative team work with copywriting, graphics, videos, infographics, interactive content and blog marketing and promotions and produce engaging and informative content.
Plan Content Strategy Customized to your Domain
Set realistic goals with content outreach and communications. Vistas team of writers and marketing managers will work out a plan for attaining those goals.
Conduct Interviews and Publish
Gain authority through expert opinions by leaders in the industry, present testimonials of customers. Presenting track record reassures audience and establishes higher levels of trust in the organization.
Publishing Industry News
Publish announcements and newsworthy stories through news portals, press release distribution services and advertorials.
White Papers
Develop white papers and propagate your expertise, knowledge and skills and position the organization as the thought leader.
Our Capabilities
Vistas has built a reputation as a trusted marketing communications partner for scores of organizations over the years as a result of our cross-functional team and customer-centric approach. Discover what we have to offer and how we can help you and your organization gain more valuable outcomes by exploring the various services we offer.
Content Writing
We have a talented team of highly experienced and qualified content writers who provide quality content that conforms to global standards. It is Vista's team of content writers' job to create quality content so that good products & services can be presented to consumers in a positive light. As a content writing company, Vista encompasses several skills that contribute to the development of quality content.
SEO Services
Vistas will position you way ahead of your competitors with successful search engine optimization campaigns. Your website can get more traffic, leads, and sales with SEO. You'll always rank higher than your competitors. Start an SEO campaign if you're starting a brand new business and need some assistance in getting off to a good start. You can promote and establish your products and services in the market by utilizing SEO. SEO is one of the best places to start if you wish to beat your competitors when it comes to online marketing.
SEO Link Building
Our link building services are designed to help you get quality backlinks from trustworthy websites with keyword-rich anchor text, so that you get the best results. We will build high quality backlinks for your website through persuasive communication. We will personally contact authority websites in your niche or industry to ask them to link to you. You will also be linked to by bloggers within your industry after they have reviewed your website.
SEO Copywriting
Vistas' copywriters are experts at creating search engine-friendly content that places a page as prominently as possible on search engines while at the same time maintaining engaging and persuasive content that engages the reader and ensures that the page performs well. Besides being expert copywriters, our team is also SEO analysts, who specialize in writing search engine friendly content by understanding the workings of search engines. Search engines compare information found on those pages with other pages to determine relevance, so subject relevance is crucial.
Social Media Marketing
The social media marketing services offered by Vistas encompass strategic creative development of communications, content creation, content marketing, campaign planning and implementation, channel management and publishing, as well as content marketing. Brands and companies of all shapes and sizes work with us to create, promote, and manage social media communications and channels for a variety of brands and companies. We train our team to become a part of developing the company's brand personalities so that they remain etched into the minds of consumers for years to come.
Search Engine Marketing – SEM Services
You have created a website with engaging web copy, eye-catching graphics, and captivating visuals for your website, so now it's time to invest in search engine marketing and drive targeted and qualified traffic to your site in order to maintain your success. With Vistas' SEM Service experts on hand, you can rest assured that your SEM campaign is being handled so that it runs as smoothly as possible. There is much more involved than just pay-per-click advertising when it comes to search engine marketing today. In addition to search engine results, there are a variety of other forms of search marketing that are also influenced by search engine results.
Online Reputation Management Services – ORM
Take control of your online reputation with Vistas' online reputation management services. From a business perspective, ORM services can be of great assistance in managing your results in an effective manner. You'll be able to project your brand's image and make it stand out if you protect your reputation. Our reputation management service establishes credibility, builds a positive reputation, and ensures your product, service, or brand will be the deciding factor in a buyer's decision to choose you.
eMail Marketing
Using e-mail marketing to advertise your business to businesses across a wide range of business sectors is a very effective method. As one of the leading Email Marketing Companies in Bangalore, Vistas offers bulk email services and also offers Emailer Design, HTML and Content Writing. HTML e-mail marketing campaigns reach customers and engage them. They keep you top of mind with periodic news and events.
Google AdWords – PPC Services
Our Google AdWords services generate more leads for your business and optimize your sales funnel.Increase your brand's visibility by taking advantage of Google AdWords campaigns and our expertise. We help you get the most out of your inbound marketing efforts and Google advertising strategies. You can reach a wider and more targeted audience with Google PPC agency services and connect with them while they search for your product or service.
SEO Consultation
Vistas SEO consultants are able to provide you with a strategic advantage over the competition on your SEO campaign, so you can do it from a position of strength. We at Vistas are here to help you get on the first page of Google's search results for all your business keywords, so you can beat your competitors to success. We can figure out what's popular, what's untapped, and what's in demand by studying search patterns. Competitive analysis reveals tremendous opportunities & strengths & weaknesses of similar companies.
Local SEO Services
The objectives and goals of businesses are different from one another, as are the target audiences and target groups that they are trying to reach. It is during the discovery stage of our process that we will learn everything about you and your business. Our involvement in this stage allows us to gain invaluable insight into the process of implementing local SEO throughout the life cycle of the project. Our local SEO team members perform hundreds of processes on each keyword in order to achieve the highest rankings in the search engine results.
Technical SEO Services
In technical SEO, web pages are prepared to serve both humans and search engine spiders efficiently and effectively. The term "technical SEO" refers to the process of creating websites in a way that is optimized for crawling, indexing, and, finally, ranking by search engines. Our technical SEO services include optimizing the various elements of your website as part of our SEO efforts. A technical SEO prepares web pages for presentation to the target audience and gives search engines information for crawling, indexing, and ranking.
Facts & Figures from
Content Marketing
Practitioners
- Content marketing costs 62% less than traditional marketing
and generates 3 times as many leads. - 90% of B2B buyers say online content has
had an impact on their purchases. - 78% of CMOs see content marketing
as the future of marketing. - 96% of content marketing “leaders”
use a content or editorial calendar. - 61% of consumers have made a purchase
after reading a blog recommendation. - 59% of content marketers consider
blogs their most valuable channel. - Companies with blogs produce 67%
more leads than those without. - 71% of marketers use paid methods of
content distribution. - 87% of B2B marketers use social media
to distribute content.
Content Outreach Programs
Team Vistas tailors content outreach programs to inspire engagement. The trick is to provide value
at every touch point, carefully identify audiences favourite channels and device ways for
maintaining high interest levels continuously.
Beginning with a conversation we
deliver stories effectively
-
Did you publish high quality
content recently? -
Is there a recent event that
people would like to hear about? -
Ever thought of being a
thought leader? -
Have you considered creative
campaigns that will
inspire audiences?
Building a Strong Network
of Influencers, Journalists,
Bloggers, Publications and
Social Media Channels
Content marketing efforts pay dividends only when
messages reach the target audience.
Vistas content marketing team build a network of
influencers, journalists, bloggers, publications
and social media channels, promote and publish
customized messages for promotion around the
attributes of the clients business.
Social Promotion Plan
Around 42% of the population regularly using social media, therefore, social media is a primary medium for marketing an organization and its products.
A good social media plan guarantees presence in Facebook, Twitter, Instagram and Pinterest and more. Social media is a cultural pillar of our times and is successfully leveraged to drive business, conduct promotions, create and sustain brands.
The challenge, however, is to stand out from the clutter and build our own unique identity and draw appreciative fans. Vistas’ experienced social media team will device plans, schedule events and promotions and conduct campaigns for attaining fan following.
Quality Content Attracts Attention
Interesting content always attracts attention. All the more in today’s mind numbing, mundane content clutter. Intelligent, thoughtful content is appreciated in all media and leads to success be it a good book, movies or advertisements.
Good Value never fails to attract attention. Provide information interesting and valuable information and you have the audience’s attention. Simply the most effective brand building exercise is effective content marketing to create brand awareness and maintaining an ongoing relationship with the target audience.
Good content stands out everywhere including in Google. Search engine’s bring to the fore quality and engaging content and useful, relevant information.
Presenting the Essence of Your Story
Story telling is content creation. We tell stories through visuals, text, graphics and video. Capturing the essence of the story and presenting it in crisp, clear and engaging modules is the skill team Vistas has honed to perfection over the years.
We work to create distinct and customized content marketing strategies to enhance brand visibility clearly targeting the audience.
Planned content marketing strategies increases impression rates in ads, boosts traffic to websites, gains prominence in search engines and more importantly, helps displace competition’s standing in the marketplace.
Benefits Of Content Marketing
Enhanced brand’s visibility
When prospects search, quality content appears more prominently than others. Interesting and Informative
content marketing efforts reflect positively in the early-stage brand awareness cycle.
Gain the Position of preferred Brand
Intense efforts of publishing good content establishes industry leading position.
Maintain an Ongoing Relationship with the Target Audience
Occupy mind space through continuous engagement. Well scripted, planned content marketing exercises
helps brand stay relevant and up-to-date in the minds of the consumer.
Heightened Brand Awareness
Brand name everywhere or in the right places makes one familiar. We tend to reach out to
things that are familiar. Well planned content marketing breeds familiarity.
Build Credibility
Provide relevant information when the audience seek it and
in every crucial part of the buying journey.
Industry Leading Position
Useful information delivered at the right time together with good quality products
and services positions you as the industry leader.
We at Vistas, make every effort to discover the essence of
the message our clients seek to communicate.
We work with all communication media and channels of today – digital, online print and
search. Contact us and be assured team Vistas will devise a creative solution.
The cross-functional team of experienced professionals, combined with our customer driven approach to services, has
made Vistas a trusted marketing communications partner to scores of organizations far and wide. Explore the various
services we offer and find out more about the value we can add to you and your organization.
Contact us with details of your requirement. We will get back to you within 24 hours.
info@vistasadindia.com
+91 9686697971Request a Proposal!