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content marketing

Content marketing Services in Bangalore

Content To Attract, Inform & Engage

Content marketing is not selling, it's engaging audiences and influencing behaviour.

Vistas delivers high quality content creation and marketing services to attract, inform and engage audiences across business verticals. Professional content marketing reaches audience and gets them to take notice of the brand.

Sustained engagement with the audience is imperative and tapping into the scores of media channels available today is effortless with professional content marketing services from Vistas.

Massive amount of content is being constantly generated around us and content can be easily lost in all that noise. However, clearly focused, unique and compelling content stands out and gets consumed.

Great content is the backbone of successful search engine
scoring, attracting links, buzz and social sharing,
SEO and link building strategies.
Our Content Marketing Approach

Create great content, integrate in all communications, build a complex content marketing strategy and present the brand, product or service prominently and interestingly to the consumer is the Vistas approach to content marketing.

Content Marketing Services
We creative content marketing services for almost any media such as:
Content Marketing FAQ’s
Have a question?

We list below answers to questions that arise frequently while planning advertising solutions.

Should you require information that is not listed here; do not hesitate to contact us, we will be glad to address your query.

The future direction of content marketing is crystal clear when viewed from the final month of the decade.

  • Content marketing is all important
  • Creation of quality content and strategic publication will take centre stage

Seth Godin says content marketing is “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.

  • Content is focused on resluts
  • Powerful visuals and video gain more importance
  • Content will increasingly created around search intent
  • Conversational marketing continues to gain prominence
  • Content customized to serve voice search and smart devices
  • Podcasts are ever popular
  • Though leadership content for domain authority
  • Competition for snippets will be fierce
  • Content will be built around data

Media runs on content. TV, the web, social media and radio consumes content every minute of the day. Creating content to feed this media frenzy to leverage our own objectives is content marketing. Objectives can be brand building or lead generation. Customer engagement or sales or lead nurturing to social advocacy to professional networking.

Enhanced brand’s visibility

When prospects search, quality content appears more prominently than others. Interesting and Informative content marketing efforts reflect positively in the early-stage brand awareness cycle.

Gain the Position of preferred Brand

Intense efforts of publishing good content establishes industry leading position.

Maintain an Ongoing Relationship with the Target Audience

Occupy mind space through continuous engagement. Well scripted, planned content marketing exercises helps brand stay relevant and up-to-date in the minds of the consumer.

Heightened Brand Awareness

Brand name everywhere or in the right places makes one familiar. We tend to reach out to things that are familiar. Well planned content marketing breeds familiarity.

Build Credibility

Provide relevant information when the audience seek it and in every crucial part of the buying journey.

Industry Leading Position

Useful information delivered at the right time together with good quality products and services positions you as the industry leader

Reaching out to consumers and presenting products and services prominently is the way of business today. In fact, not maintaining an online presence is unacceptable in the business world. People search, compare and learn about everything they need and buy and building not just a presence but a prominent and quality presence is mandatory for business.

Content marketing works towards maintaining steady and communication with the target audience, providing up-to-date information, new products, services and latest developments. Content marketing has completely changed the way consumers communicate with businesses.

  • Comprehensive product or service information and company profile accessible anywhere, anytime, on-demand for consumers.
  • An opportunity to present your best side to any searching, ready to buy customer
  • Build a community of followers and admirers who appreciate, recognise and accept the brand and its products and services.

We provide interesting and valuable information and attract audience’s attention. Good value never fails to attract attention. Simply the most effective brand building exercise is effective content marketing to create brand awareness and maintaining an ongoing relationship with the target audience. Good content stands out everywhere including in Google. Search engine’s bring to the fore quality and engaging content and useful, relevant information.

At Vistas, we work to create distinct and customized content around clients’ business model and enhance brand visibility clearly targeting the audience. Story telling is content creation. We tell stories through visuals, text, graphics and video. Capturing the essence of the story and presenting it in crisp, clear and engaging modules is the skill team Vistas has honed to perfection over the years. Planned content marketing strategies increases impression rates in ads, boosts traffic to websites, gains prominence in search engines and more importantly, helps displace competition’s standing in the marketplace.

Vistas has a team of professional writers with excellent communication skills and delivers excellence in its creatives and management in addition to content. Content marketing fees is customized for each client and calculated to offer value to clients at every stage. Each and every project is unique. We customize content marketing programs around client objectives and plan meticulously on achieving them.

Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. As the result of an interaction, participants in return, receive responses in real-time as a personalized information or solution. Exercises such as question & answer steers prospects towards results that address their queries.

Simply follow your target audience. Each platform serves several purposes. A certain demographic may subscribe to newsletters on subjects that interest them spend time on reading, Industry publications, blogs, articles, case studies and white papers.

Content marketing works fabulously for both B2B & B2C audiences. B2C communications centres around promotions and launches. B2B audience look for valuable career or industry related content. However, as a means for connecting business with target audience, content marketing is vital to both.

Resources We Deploy
for Successful Content Marketing

Content marketing is delivered by a team of specialist copywriters, marketing managers, graphic designers, savvy social media specialists and search engine whizzes.

Vistas has made it possible for personnel with such diverse skills recognize & appreciate each other’s specializations and create high quality creative content to build brands and maintain audiences’ complete attention.

Our primary content marketing practices are:
Content Creation

Vistas creative team work with copywriting, graphics, videos, infographics, interactive content and blog marketing and promotions and produce engaging and informative content for the target audiences consumption.

Publishing Industry News

Publish new developments and industry related news to inform, educate and entertain audiences leading to constant engagement and build credibility as an authority on the subject.

Present Case Studies

Vistas creative team work with copywriting, graphics, videos, infographics, interactive content and blog marketing and promotions and produce engaging and informative conten

Plan Content Strategy Customized to your Domain

Set realistic goals with content outreach and communications. Vistas team of writers and marketing managers will work out a plan for attaining those goals.

Conduct Interviews and Publish

Gain authority through expert opinions by leaders in the industry, present testimonials of customers. Presenting track record reassures audience and establishes higher levels of trust in the organization.

Publish Press Releases

Publish announcements and newsworthy stories through news portals, press release distribution services and advertorials.

White Papers

Develop white papers and propagate your expertise, knowledge and skills and position the organization as the thought leader.

Facts & Figures from Content Marketing Practitioners
  • Content marketing costs 62% less than traditional marketing and generates 3 times as many leads.
  • 90% of B2B buyers say online content has had an impact on their purchases.
  • 78% of CMOs see content marketing as the future of marketing.
  • 96% of content marketing “leaders” use a content or editorial calendar.
  • 61% of consumers have made a purchase after reading a blog recommendation.
  • 59% of content marketers consider blogs their most valuable channel.
  • Companies with blogs produce 67% more leads than those without.
  • 71% of marketers use paid methods of content distribution.
  • 87% of B2B marketers use social media to distribute content.
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Content Outreach Programs

Team Vistas tailors content outreach programs to inspire engagement. The trick is to provide value at every touch point, carefully identify audiences favourite channels and device ways for maintaining high interest levels continuously.

Beginning with a conversation we deliver stories effectively
  • Did you publish high quality content recently?
  • Is there a recent event that people would like to hear about?
  • Ever thought of being a thought leader?
  • Have you considered creative campaigns that will inspire audiences?
Building a Strong Network of Influencers, Journalists, Bloggers,
Publications and Social Media Channels

Content marketing efforts pay dividends only when messages reach the target audience. Vistas content marketing team build a network of influencers, journalists, bloggers, publications and social media channels, promote and publish customized messages for promotion around the attributes of the clients business.

Social Promotion Plan

Around 42% of the population regularly using social media, therefore, social media is a primary medium for marketing an organization and its products.

A good social media plan guarantees presence in Facebook, Twitter, Instagram and Pinterest and more. Social media is a cultural pillar of our times and is successfully leveraged to drive business, conduct promotions, create and sustain brands. The challenge, however, is to stand out from the clutter and build our own unique identity and draw appreciative fans. Vistas’ experienced social media team will device plans, schedule events and promotions and conduct campaigns for attaining fan following.

Team Vistas will create compelling content, plan your media presence, frequency and set in motion the style, direction and tone of communications encompassing all social media channels.

Vistas analysts formulate metrics measuring results and set benchmarks to compare competition and arrive at informed, data-driven decisions.

Quality Content Attracts Attention

Interesting content always attracts attention. All the more in today’s mind numbing, mundane content clutter. Intelligent, thoughtful content is appreciated in all media and leads to success be it a good book, movies or advertisements.

Good Value never fails to attract attention. Provide information interesting and valuable information and you have the audience’s attention. Simply the most effective brand building exercise is effective content marketing to create brand awareness and maintaining an ongoing relationship with the target audience.

Good content stands out everywhere including in Google. Search engine’s bring to the fore quality and engaging content and useful, relevant information.

Presenting the Essence of Your Story

Story telling is content creation. We tell stories through visuals, text, graphics and video. Capturing the essence of the story and presenting it in crisp, clear and engaging modules is the skill team Vistas has honed to perfection over the years.

We work to create distinct and customized content marketing strategies to enhance brand visibility clearly targeting the audience.

Planned content marketing strategies increases impression rates in ads, boosts traffic to websites, gains prominence in search engines and more importantly, helps displace competition’s standing in the marketplace.

Benefits Of Content Marketing

Enhanced brand’s visibility

When prospects search, quality content appears more prominently than others. Interesting and Informative content marketing efforts reflect positively in the early-stage brand awareness cycle.

Intense efforts of publishing good content establishes industry leading position.

Gain the Position of preferred Brand

Maintain an Ongoing Relationship with the Target Audience

Occupy mind space through continuous engagement. Well scripted, planned content marketing exercises helps brand stay relevant and up-to-date in the minds of the consumer.

Brand name everywhere or in the right places makes one familiar. We tend to reach out to things that are familiar. Well planned content marketing breeds familiarity.

Heightened Brand Awareness

Build Credibility

Provide relevant information when the audience seek it and in every crucial part of the buying journey.

Useful information delivered at the right time together with good quality products and services positions you as the industry leader.

Industry Leading Position

We at Vistas, make every effort to discover the essence of the message our clients seek to communicate. We work with all communication media and channels of today – digital, online print and search. Contact us and be assured team Vistas will devise a creative solution.