Benefits of Social Media Marketing

Customer Engagement

Businesses that engage with their customers on their social media channels have a better chance of improving their brand loyalty than those who do not. Customers who follow you on social media channels are more likely to remain loyal to your brand. The posts you share on your channels are a great opportunity to convert visitors into your customers. You also have the opportunity to reply to your customers’ queries quickly and in real-time. According to a recent study, 75% of customers who receive quick replies are likely to recommend that brand to others. This increases brand awareness.

Increase Traffic and Improve Rankings

If there’s one thing that helps you reach more customers outside your immediate loyal customer base, it’s social media. Without social media marketing, it’s insanely hard to drive more traffic to your business. Every story, picture, and video you post on the social media page of your business offers a chance to acquire a new customer, for social media channels have all kinds of people: people with different tastes, needs, and priorities. Needless to say, social media helps increase the organic reach of your business and creates a portal for your business to reach a wider audience. Creating high-quality content for your social media channels is a great way to improve your chances of ranking better on search engines.

Audience Insights

Providing satisfying customer services is the foundation of any good business. And in order to do that, you need to get authentic customer insights. Social Media is a wonderful way to achieve this. Social networks let you analyse your customers; help you know and understand what your customers are looking for and what they are talking about. Once you gather enough information about your customers’ wants and needs, it’s easy to cater to them.

You can listen to your customers’ queries in the comments section and answer them right away. You may have a customer service department in place, but resolving their queries on social media is always more beneficial. You are not only answering to a particular customer, but also gaining the trust of other customers who are reading them. Make use of social media analytics tools and know the behavioural preferences of people and customize your service accordingly.

Geotargeting and Advanced Targeting

Social Media Marketing helps you identify your target audience. It is extremely data-rich and its data analytics tools help you analyse your customers’ preferences, your competitors, and find your target audiences in the easiest way possible. Another major benefit is Geotargeting: targeting customers who are within a certain kilometre radius of your business location. This helps attract more customers and drive more sales.

Advanced targeting, on the other hand, helps you target different people in different ways. This helps you target people who follow specific brands on Twitter or on Facebook. And on LinkedIn, you can target users who work for specific types of businesses. You can also target users who search for certain keywords on Pinterest. The tracking feature is, without a doubt, the prime benefit of Social Media Marketing. Result tracking is another: it helps you fathom sales, website traffic, email subscriptions, and the overall effectiveness of your social media campaigns.

Cost-effectiveness

One of the most prominent benefits of Social Media Marketing is its cost-effectiveness. You need to spend some serious money to advertise your business on traditional platforms like TV, radio, newspapers, magazines, etc. But not on social media. Signing up on Twitter, Facebook, LinkedIn, Instagram, etc. is free! Even if you opt for paid promotional campaigns, they are very affordable.

Social Media Marketing is not only cost-effective, but it’s also an easy way to retain your customers. It is result-oriented, it is cost-effective, it ensures customer satisfaction. If you want to opt for paid advertising on Social Media, start small and gradually fine-tune your strategies and increase your budget as you start reaping benefits. Interacting with customers on a regular basis ensures better customer satisfaction. Acknowledging your customers, even with a simple gesture as “liking” their responses on your timeline, can ensure better customer engagement.

Conclusion

Loyal customers spend more time with you and stay with you longer. And one of the best ways to earn loyal customers is through one-on-one interaction on Social Media. Social Media not only makes your marketing journey interesting and interactive but also helps reap great profits.