The Future of eCommerce:
18 Trends You Need to Know

The reality of online shopping is enhanced when augmented reality is deployed.

For ecommerce, augmented reality (AR) has been a game changer that has completely changed the way we shop. These technologies allow shoppers to see the item they're shopping for, which helps them make a purchasing decision. Fashion and home decor, for example, benefit greatly from AR because they can get a better sense of the item without physically seeing it.

“Some really powerful statistics have been found regarding augmented reality too: 35% of consumers say that having the ability to virtually try on products would encourage them to shop online more, and 22% would be less likely to visit brick-and-mortar stores if augmented reality was available.

With AR, users are able to see how a product would appear if they were actually wearing it. Despite the fact that some products and industries are better suited to traditional shopping methods, AR is going to change things sooner rather than later."

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Voice search will grow in popularity

In addition to owning smart speakers, more people use voice assistants for daily tasks. According to Loop Ventures, 75% of U.S. households will own a smart speaker by 2025.

More consumers will use voice search to shop online, order food, and organize their lives as smart speakers are installed in more homes. Keywords and content are opportunities for ecommerce businesses because of the rise of voice search.

The use of artificial intelligence helps shops better understand their customers

Through artificial intelligence (AI) and machine learning, customers can have automated, personalized shopping experiences. As a result of artificial intelligence, companies continuously collect data about how customers shop, when they make purchases, and what they are looking for in a product or a service. Technology like this can't really be replicated in stores.

Individualized experiences are created by on-site personalization based on those insights.Online shopping experiences need to be customized and personalized for buyers of all kinds - from B2C to B2B. Personalized product recommendations and detailed customer service are made possible by the data collected from AI.

One study found that retailers scaling advanced personalization capabilities had a 25% revenue lift when they implemented personalized experiences on-site or in marketing efforts.

By harnessing and leveraging more data, brands can create incredibly tailored experiences for shoppers.

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Shopping experiences are improved by chatbots

The interaction between a bot and an online shopper is similar to that between an in-store sales associate and a client. The modern shopper wants to be able to find and buy a product within a few clicks, and if they can't, they get frustrated. It is at this point that a chatbot can save the sale.

Today, chatbots are all the rage for customer support. They will, however, drastically change the way people shop online. In the future, they will become one of the most important marketing tools. There will likely be more in-store marketing in the retail sector and self-checkout kiosks will likely become the norm.

As chatbots become more intuitive, personal shopping assistant bots will become more prevalent online, anticipating new products based on your previous purchases. In the same way that Amazon suggests similar products.

What eCommerce has done to the retail market is nothing short of a rippling cataclysm that continues to send fresh shockwaves across traditional brick and mortar stores.

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Mobile shopping is still on the move

Customers can shop from anywhere with mobile shopping, which is extremely important in the modern world. Ecommerce sites that aren't responsive on mobile or through web apps are missing out on big opportunities. The added convenience and the ability to pay digitally are important to mobile shoppers.

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The number of payment methods are growing

Payment methods vary for customers, but they might cancel a potential sale if they can't pay how they want on an ecommerce site. A variety of payment methods is a good way to increase conversion rates on mobile devices. The next time your customers make a purchase, they will be able to checkout even faster if they save their payment information on your site.

Headless and API-driven ecommerce allows continued innovation

The concept of headless commerce refers to the decoupling of an online store's ecommerce platform from the frontend presentation.

Increasingly, ecommerce businesses are adopting headless due to its flexibility on the backend, along with its added SEO, content marketing, and digital experience capabilities.

We gain greater control over our content and customer journey through checkout with headless. Using the headless eCommerce solution, we were able to combine all of our stores into one domain, for which we developed additional features.

Video captures the attention of customers

It's clear that video was a great way to engage customers, and it's not going anywhere anytime soon. Videos can instantly engage a customer and inform them about your product or service on your website.

With podcasting and short videos, buyers can learn how an ecommerce brand's products and services solve an opportunity, challenge or problem they are looking to solve. Micro tracking a viewer's engagement is possible with these two forms of content development.

A video's importance cannot be overstated. Using videos can help you explain and showcase your products more effectively than images ever could. It is a good idea to add videos to your ecommerce store to showcase your products.

Customer loyalty is bolstered by subscriptions

Consumers are attracted to subscriptions of all kinds these days because of their convenience. With subscription services, companies can plan for inventory and sales that are already locked in. It is becoming more common for companies to offer subscription services or monthly payment options for larger purchases.

A greater emphasis is being placed on sustainability

Environmental awareness is growing among consumers and businesses alike. Consequently, consumers are becoming more conscious about where they shop and the impact it has on the environment.

There was a survey that found 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted less packaging.

Using biodegradable packaging, recycling supplies, and going paperless are ways businesses are becoming more eco-friendly.

Conversion optimization should be part of every business' digital strategy

It's one thing to attract potential customers to your site, but it's another to convert them. A business's conversion rate can be improved by optimizing its product pages. Another way to increase conversions is through multi-channel selling, whether through Facebook ads or Google shopping ads.

There is a growing competition between brands for the same eyes. As Facebook's algorithm changes, it rewards videos and motion-based creatives that are more likely to grab your audience's attention quickly. As a result, customers are increasingly demanding, impatient, and curious than ever before. Understanding Performance Ad Creative that drives conversions, not just looks cool, is imperative. Making use of those channels intelligently will ensure that your brand stands out in the constantly changing digital marketing landscape.

As B2B grows and changes, it is becoming more complex

Within the next few years, Forrester predicts that almost half of all adults will be Millennials, which will increase the number of Millennial B2B buyers. Their needs and related products should be easily researched without having to speak with sales representatives.

In order to meet these needs, B2B ecommerce brands are developing new products and services.

Orders are no longer placed through faxes or phone calls alone. Online customer service is becoming increasingly popular among businesses. Using their ecommerce site, teams can automate these processes and spend less time entering orders from email spreadsheets or hard copies. As a result, they are shifting focus to what matters most: connecting with customers, providing them with an exceptional customer experience, and maintaining relationships with them.

The importance of customer retention over customer acquisition

A pandemic of COVID-19 fueled the growth of the eCommerce industry. There was a surge in online competition, resulting in increased spending on digital ads. Due to the highly competitive marketplace, online businesses must spend more on advertising campaigns to stand out and attract new customers.

Companies are focusing their marketing efforts on customer retention strategies instead of paid advertising to prepare for the future of eCommerce. When it comes to customer retention, keep these best practices in mind:

• Create multiple channels of communication: Customers' feedback gives you insight into what they like and dislike about your offerings. Making it possible for you to make the necessary changes
• Create loyalty and rewards programs: Programs that reward and reward customers build emotional connections and encourage repeat spending.
• Engage eCommerce experts: Partner with a reputable eCommerce digital marketing agency to ensure the success of your customer retention strategies.
• Customers who are loyal to a business are not influenced by price or availability when making a buying decision. They would rather wait and pay more for products and services they already know. This is why customer retention optimization is an eCommerce marketing strategy we will see more of.

Enhancing the shopping experience with artificial intelligence and augmented reality

The term artificial intelligence (AI) refers to a range of intelligent technologies. It is used by eCommerce companies in a variety of ways, including predictions of shopping patterns, product recommendations, and sales automation. AR, on the other hand, is a technology that overlays digital content over a real-world environment, such as images or sounds.

Integrating AI and AR into eCommerce growth strategies enhances customers' user experience (UX).

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Delivery is fast and free

Free and fast shipping has been popularized by Amazon and Shopify. The majority of shoppers expect retailers to offer free shipping (NRF). Furthermore, 84 percent of online customers have purchased specifically because of free shipping.

As well as getting their orders as soon as possible, online shoppers are also eager to get them. In a Flexe Omnichannel Consumer survey, 85 percent of consumers look elsewhere when delivery speeds are too slow. Your conversion rates can be significantly lowered by an extra day in delivery estimates.

One of the trends in online shopping that businesses should watch out for is free and fast shipping. Failure to adapt to consumer demands will result in missed leads and sales in the eCommerce industry.

Pricing that changes dynamically

Pricing dynamically adjusts according to real-time supply and demand in eCommerce marketing. Data is collected and algorithms are used to modify the pricing based on the customer's location, demand level, and even your competitors' pricing.

This trend allows businesses to take greater control over their pricing strategies, which is a significant benefit for many businesses. Dynamic pricing is not error-free, but it can be managed easily with the right software. AI, a technology used in bots, has also made price adjustments more accurate.