Quick SEO Tips
to Rank Higher on Google

Write quality content that’s original

A quality website needs original, comprehensive, and evergreen content to attract users and keep them there.

Your audience can build a relationship with you through original content that demonstrates your unique perspective and expertise.

The algorithms of search engines, especially Google, are designed to detect unique content.

The likelihood of increasing searches is higher for those who use good SEO practices and publish original content that is trustworthy.

You should aim to make your content as comprehensive as possible. You publish content that answers everything a user might want to know about the topic. Pages with comprehensive content is an indicator to search bots that the page is an authority on the subject.

Write evergreen content that is not seasonal, breaking news stories, or time-sensitive data stories. Such time bound information is not likely to be relevant over time.

Consider writing on topics that offers long-term value to readers when writing evergreen content. Evergreen content continues to be relevant over the long-term and will drive traffic over a long period. Content marketing continues to work for you long after you publish it.

Make sure your content is formatted for search engines & targeted for featured snippets

Write content that answers the questions your audience asks if you want it to perform well. Targeting featured snippets is a great way to achieve this.

On Google, featured snippets appear at the top of search results. Their purpose is to provide answers to users' questions without making them leave the site.

Besides being highly visible, they are also likely to attract organic traffic since they appear before numbered results. Snippets are also known as SERP features.

Digital marketers are highly interested in these positions. Optimizing your content for them is the key to winning them. Even if you don't win the featured snippet, your content can be more helpful to readers and improve your SEO if you use the right strategies to target snippets.

How to optimize for featured snippets:
To target a featured snippet, choose which content to optimize. Find relevant keywords with the search intent and SERP feature you want to target using Keyword Magic in SEMrush.

The next step is to search for that keyword yourself to see what type of content is currently appearing. Keep a note of the question the content answers and the way it is written. The tool also lets you see the top SERP results in your target location by selecting the triangle next to a keyword.

Are the bulleted lists or tables in the snippet? Is the information accurate? What else ranks well? Careful observations will help you to edit your content.

Your content is now ready to be edited.

As clearly and concisely as possible, ask and answer the target question in the snippet. Research shows that featured snippets are more likely to appear in content that asks a question.

Use headings and sub headers to organize your page.

You may be able to target your desired SERP feature in one of your sub headers if this makes sense for your page. You can improve your search engine rankings by using headings and subheadings on your page.

Last but not least, tighten up the copy on your page. Using short, direct sentences with simple language (no more than 20 words) will help you get your point across. In addition to avoiding single-sentence paragraphs, you should also avoid overly long paragraphs.

Find out more in our blog post website ideas for business success.

Meta description and page title optimization

The title of your page and its meta description might be the first thing your audience sees. Depending on these alone, users may decide whether to click or skip your page. The words you choose should be impactful since they are able to convey so much power in so few words.

You can usually edit your page title and meta description on whatever platform you use to host your website. The “SEO title” and the “meta description” boxes are found on the WordPress dashboard, for example

Remember these tips:

• The title of your page should not exceed 60 characters
• Meta descriptions should not exceed 160 characters
• Make sure your target keyword is included
• Describe your page's purpose and what makes it special
• All pages should have unique titles and meta descriptions

Read our page Technical SEO for deep insights on on-page SEO.

URLs should be short and descriptive

With relatively little effort, you can improve your on-page SEO by improving your URL structure. The SERPs will be more user-friendly if your URL is clean. It will assist search engines in understanding your page. You can do it even if you are just getting started with SEO.

URLs should include the following:

• Make sure you include your primary keyword if you can
• Your URL should be readable:
  When your visitor reads your URL,it should be obvious
  what your page is about.
• Keep URLs short (around 60 characters). You might be ranked lower because many search engines cannot handle longer URLs.

Link to high-authority websites and generate backlinks

A website's ranking is heavily influenced by the number of backlinks, or external links leading to it. Your site's authority can be increased, and your SEO can improve with reputable links. Link building is one way to acquire those backlinks.

How do you know which backlink sources to target?

Discover who your competitors use to build their backlinks. Compare your current backlink profile with your competitors and discover new opportunities.

You can also create backlinks in other ways. Several other ideas are listed below:

• If you have an interesting infographic or something else to offer, consider writing a guest post for other outlets.
• Publish any original research or data you've created for your on-site content by reaching out to publishers
• Make sure you are listed in industry directories.
• Credibility can be further established by joining professional industry associations, networking groups, and business organizations.

Anything that takes a long time to load should be removed

It's not just user experience that's affected by page load time. Additionally, it can negatively impact your search engine optimization. When a page takes too long to load, users are less likely to stick around, increasing your bounce rate. One of the Core Web Vitals and a ranking factor is the loading time of a page.

Google PageSpeed Insights is a free SEO tool that scores your desktop and mobile page speed on a scale of zero to 100.

Consider page elements that may be increasing the loading time of your page if you find that it is taking too long for your page to load. Are your pages cluttered with unnecessary plugins, for instance? You can increase the speed of your page by removing them.

Site Audit can be used to check your site for this and other factors. Various SEO issues are checked by Site Audit, such as slow loading time, HTTPS implementation, markups, and Core Web Vitals. To ensure your website is fast, use it in conjunction with PageSpeed insights.

Links should be a mix of internal and external

A website's crawlability, user experience, and credibility can be improved by using internal and external links effectively. Information on these links should be useful and relevant.

Users are directed to other pages within your site by internal links. Search engines find your content more easily when they have image tags, and users stay on your website longer when they have them. Linking between related blog posts can help your audience find additional information on a topic they're researching.

The term external link refers to links that take the user to another website. If you're writing about a specific subject, you can use these links to link to websites that have high-quality, authoritative content. Your credibility could be negatively affected if you link to low-quality content when adding external links.

Make your graphics as attractive as possible

An image or graphic design that perfectly captures the essence of a topic is hard to resist. Make sure your website's images are optimized if you create them.

The following are a few things to keep in mind:

Formatting and size:
Make sure your readers will be able to see the image in the size and file type they prefer. Your page may slow down if an image is too large. Images might not load if the file type isn't supported.

Accessibility:
For accessibility, each image should have a descriptive alt text. As a bonus, you will be able to incorporate more supporting keywords into your site, making it more accessible for screen readers.Text elements should not be embedded in images unless there is another way to access them.

Context:
On your page, place images next to relevant text to provide context. Make sure your most important image is at the top of your page if at all possible.

Links:
Make sure all your images have descriptive names and logical URL structures. Besides optimizing them for organic search, this also allows others to share your pictures on their sites, potentially gaining you backlinks.

Test:
Always test your pages on both desktops and mobile devices. Users tend to search in Google Images from mobile more often than on desktop, so optimizing your images for mobile could have additional benefits.

Audit your site on a regular basis

Your site's functionality and usability can be improved by conducting regular site audits. It's also a great way to spot issues, like broken links, orphaned pages, and slow load times, you might have missed. As a result, you can address and prioritize them before they cause significant damage.

Here are the steps to get started:
Creating a new website project is the first step.
Your page source and the number of pages you want crawled should be specified. In addition to crawler settings, URL parameters, and disallowed URLs, provide any additional information. Your site audit should be run or scheduled.

Make sure you know what your competitors are doing

Creating similar content and targeting similar audiences is likely to be the case with you and your biggest competitors. Finding out what content mediums work for your competitors and generating new ideas for your own content can be achieved by analyzing their websites.

Find out who your biggest competitors are first. It is possible to track how much traffic major players in your niche generate by using Market Explorer.

It is possible to see how much traffic your competitors earn, along with the major traffic sources and traffic channels (paid, social, etc.).

Get an overview of their organic search performance, including their top-performing pages, by using the Organic Research tool.

Learn as much as you can about SEO

The digital landscape continues to evolve as Google's algorithm changes, as every marketer knows. Therefore, educating yourself about SEO is crucial to staying ahead of the competition.

You've got tons of resources at your fingertips with blogs, ebooks, podcasts, videos, and webinars.