In an era of competing digital interests, the ability to gather and retain user attention has become the primary mode of determining business success. More and more organizations have begun to expand their online footprint in order to generate more leads and drive greater traffic. As a result, multiple marketing strategies have started thronging the digital space with the singular aim of creating engaging websites and capturing customer interest.
One of the most important elements that form the very core of such digital marketing strategies is - Search Engine Optimization.
What Is SEO?
Search Engine Optimization, abbreviated as SEO, is essentially a set of targeted techniques which are used to improve the ranking of a website on a search engine results page (SERP). When a website organically ranks higher on SERP, it automatically increases the number of visitors and builds user trust.
SEO employs a variety of empirical and iterative methodologies to ensure that quantitatively, a website appears on the topmost position and qualitatively, it becomes more adaptable and user-friendly. These methodologies tend to include:
At present, the global SEO services market is witnessing a steady growth across various domains. It is poised to touch a staggering mark of $80 billion by 2020. In such a competitive scenario, the only way to increase the visibility of a website while triggering higher conversions is by hiring an top SEO company.
What Is An SEO Company?
To put it simply, an SEO company is a specialized agency which partners with a plethora of businesses in order to help them optimize their websites, increase organic traffic and earn better revenues. These SEO companies employ experienced professionals with technical expertise in different SEO areas like strategy building, web design, keyword research, site audit and content analysis.
The basic objective of an SEO company is to maximize a business's ROI and enable it to meet both its short-term & long-term goals. For accomplishing this task SEO companies offer a wide range of innovative & productive services.
What Are SEO Services?
An SEO agency usually provides focused best SEO services which are specifically designed to make sure that a business ranks higher within its product, service or industrial niche. This is done by helping a website meet all the relevant standards that search engines employ for ranking websites on SERP.
For example, if you run a bakery in London, an SEO services company will help you rank on top of the web page whenever someone searches for common keywords like, 'Bakery in London', 'Bakery for cakes', 'Bakery for cookies', etc. This will ensure that your website becomes more visible, thereby generating higher traffic and propelling better sales.
The SEO services offered by a good SEO service provider are generally classified into three different types. These are:
Types Of SEO Services
1. Technical SEO services -
- Efficient code development
- Faster website speed
- Inter-device responsiveness
- Web page security
- Optimized domains & URLs
2. On-Page SEO services -
- Proper keyword placement
- Engaging page titles
- Structured meta descriptions
- Attractive content & layout
- Higher click-through-rate
3. Off-Page SEO services -
- Social media awareness
- Increased referrals/backlinks
- Enhanced website authority
- Locally targeted content
- Reputation management
And these aforementioned services are just the tip of the iceberg! An SEO services company performs a multitude of other optimization-oriented tasks which aim to boost your online visibility.
What Does An SEO Agency Do?
An SEO agency primarily catapults your business to the top of the digital arena by providing a set of comprehensive and methodical services like:
- Evaluating your current site architecture, understanding your business and profiling your target audience from an SEO perspective.
- Developing a detailed SEO strategy with a customized campaign, measurable outcomes and time-bound objectives.
- Setting up tools and systems in accordance with global best practices so that your SEO strategy can be properly implemented and monitored.
- Conducting an SEO audit and a competitor/market analysis from time to time and providing monthly progression reports.
- Staying in touch with the latest algorithmic updates and continuously aligning SEO strategies with changes and developments, if any.
Who Needs SEO Services?
Whether you are an individual, a small business, a medium-sized firm or a large-sized corporation - if you have a website, you need SEO services. This is simply because unlike external factors which are completely beyond your command, SEO is something that you can actually control. In other words, a decent SEO service provider can easily help you mitigate the impact of any unpredictable circumstances that may arise in the future.
For example, if a new competitor emerges on the horizon, a product launch does not go as planned, or your quarterly profits face a severe decline, SEO will enable you to tide over every such rough instance without incurring much reputational damage. Your online presence would still remain engaging and authoritative while traffic will continue to be driven towards your website.
Therefore, irrespective of what your situation is, an investment in SEO services implies an investment in the long-term growth & profitability of your business.
Why SEO Services Are Necessary For Business?
According to a recent report, the first five organic results on SERP account for almost 67.6% of the total site visits. This clearly means that the higher your digital rank, the greater are your chances of being discovered by the audience. The basic purpose of SEO services is to ensure that your website retains this topmost search position.
However, ranking and positioning is not the only function that SEO services provide. These services are also necessary for business because:
- They enhance the user experience, thus building credibility and trust.
- They establish site authority which further adds value to the brand.
- They lead to a long-term strategic impact without any cost escalation.
- They optimize digital properties to function within the local vicinity.
- They reduce bounce rates and improve conversion rates.
- They are quantifiable, ROI friendly and improvement-oriented.
Benefits Of Using An SEO Company
The improvement of online rankings is just one part of the massive bouquet of services that an SEO company provides. There are a variety of other benefits too, which accrue from hiring SEO service providers. These include:
- Implementation of tactics which are crucial for retaining user interest
- Enhancement of the website's innate potential to counter competition
- A drastic reduction in the overall costs incurred for digital marketing
- Personalized web development in accordance with your unique needs
- Continuous up-gradation and adaptation as per new standards
- Saving a great amount of time without compromising on the site's visibility
In fact, some SEO companies also provide a set of full-service packages that can help you take care of all your online marketing requirements in one go!
What To Look For In An SEO Company?
If you want to grow your business, expand your operations, surpass your competition and protect your future, hiring a capable SEO company is your only viable option. However, before you choose from among a plethora of SEO companies that dot the market today, make sure that you figure out the following things:
1. Conduct a detailed study of the SEO company, its management, financial performance, past track record, legitimacy and proven successes.
2. Find out whether this company employs legal white-hat SEO tactics or illegal black-hat SEO measures. In the case of the latter, dissociate yourself.
3. Hire an SEO service company that knows your industry, your product line, your service propositions and your customized requirements in detail.
4. Some SEO companies further outsource their work to other third-parties. Choose the ones which perform all tasks in-house.
5. Cast a comprehensive look into the experience, expertise and records of the professionals who are working in the SEO company.
As a blooming digital business, you shouldn't just stop here. Once you have decided upon your preferred SEO service provider, make sure that you ask them a few pertinent questions before signing a contract. These questions are:
Questions You Should Ask An SEO Company Before Signing A Contract
- What does your current contract precisely include?
- Which specific practices will be employed to boost your web ranking?
- What would be the expected time frame to view SEO outcomes?
- Will weekly/monthly/quarterly performance reports be provided?
- What happens if the contract is terminated before the agreed period?
- On what criteria will the expected outcomes be measured?
- Who will be the point of communication in case of grievances?
- Does the contract contain any guarantees or ownership clauses?
- Has the SEO company worked in similar industrial niches as yours before?
- What are the costing propositions and payment schedules?
Asking these questions will give you a transparent picture of exactly what you are dealing with and how you should proceed, if any uncertain situation arises with regard to the SEO agency in the future.
Approximately 70% of marketers throughout the world believe that search engine optimization is the best way to alter their digital marketing prospects. This simply means that the credibility of SEO as a medium to boost online visibility has now been firmly established across various sectors.
As a future laden with numerous possibilities beckons, SEO service companies are clearly tasked with leading the way towards prosperity, popularity and growth. So, what are you waiting for? Hire an SEO service provider immediately and begin reaping beneficial results now!